ITR is derived from the Latin word ‘Iter’, meaning ‘The Journey’.

Our brand was born from the simple idea that enjoying life and becoming the best version of yourself starts with feeling good. We wanted to create garments that allow our customers to look and feel great, whatever their journey. We began working hard to design clothing of the highest quality which hits the sweet spot between comfort and durability.

Along the way, we met some amazing people across music, sport and culture who loved our products and had knowledge to share. We decided that we wanted the benefits of joining the ITR community to last long after your package arrives in the post. Alongside our clothing production, we launched ITR Thriving: a series of episodes with our ambassadors designed to give you practical inspiration for wherever life takes you. You can check out all episodes here.

Since then, we’ve expanded our store to offer luxury-quality pieces, everyday essentials and activewear. We’re committed to helping you look, feel and perform to the best of your ability.

The rest is up to you.